OluwaBukunmi Adeaga-Ilori, popularly known as Kiekie, has advised content creators and celebrities to set clear boundaries between their personal lives and professional brands.

Speaking at The Creative Blueprint 2.0, the actress and TV host said she deliberately separates her private identity from her public persona as a comic entertainer.

“I have created a very thick line between what is personal to me as Oluwabukunmi Adeaga Ilori and what is personal to my brand as Kiekie,” she said, noting that her brand focuses on hosting, acting, and comic content creation.

Kiekie explained that her husband, Tunji Ilori, does not appear in her content because he is not part of her comedy-focused brand.

However, she said her daughter, Nola Ilori, occasionally features in her social media content because she is comfortable on camera.

She clarified that such appearances are limited and typically recorded during school holidays to avoid interfering with her daughter’s routine.

Kiekie also warned creators against excessive exposure of family members online, stressing the importance of restraint in the pursuit of viral content.

“We overmilk viral moments until it becomes annoying. And that is where oversharing comes in,” she said.

Her remarks highlight growing conversations within Nigeria’s digital creative industry about privacy, branding, and responsible content sharing.