Images of campaign-style billboards promoting President Bola Ahmed Tinubu have surfaced in Canada, reportedly linked to efforts backed by his son, Seyi Tinubu, ahead of the 2027 general elections in Nigeria.

According to visuals obtained from a source, large outdoor advertisements were seen in parts of the Canadian city promoting the president’s leadership under the slogan, “Relax, Tinubu is fixing Nigeria (Canada).” The billboards also featured images of Vice President Kashim Shettima, a website link, and other individuals including Hon. Ahmed Bala and Seyi Tinubu.

The advertising firm reportedly handling the campaign was identified as Target Outdoor, while one of the locations cited was 3100 Steeles Avenue West.

A source who claimed to have visited the site said the billboards were real and visible across parts of the area, describing the discovery as surprising.

The development comes as Nigeria continues to grapple with economic challenges following major reforms introduced by the Tinubu administration, including the removal of fuel subsidies and the unification of the foreign exchange system.

These policies triggered sharp increases in fuel and food prices, with inflation rising significantly and placing pressure on household incomes across the country.

The economic situation contributed to nationwide protests in 2024 under the #EndBadGovernance movement, during which demonstrators called for relief from rising living costs and hardship.

Security concerns have also persisted, with continued attacks by armed groups, kidnappings, and communal violence reported in several parts of the country despite ongoing government counterinsurgency operations.

The federal government has defended its reforms, insisting they are necessary for long-term economic stability, while also acknowledging the short-term difficulties faced by citizens.

During a recent visit to Bayelsa State, President Tinubu said Nigerians should remain patient with the reforms, noting that conditions in some other African countries were also challenging.

His remarks, alongside the overseas billboards, have continued to generate debate on social media and among political observers regarding messaging and public perception ahead of 2027.